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Project 1 · Experimental behavioral research

How Communication Format Shapes Informational and Social Decisions

I led a randomized, remote experiment testing whether children responded differently to the same speaker and verbal content when the interaction occurred through live video rather than live voice chat. The study examined belief revision, spontaneous protest, and waiting behavior to understand how communication format can shape both learning from and relying on another person.

Role
Lead researcher and study designer
Timeline
2022–2026
Participants
62 children: 31 five-year-olds and 31 seven-year-olds
Methods
Randomized experiment, behavioral coding, GLMMs, Firth-penalized Cox regression

01 · The problem and research gap

The same words may not create the same interaction.

Communication channels differ in the number and type of cues they make available. Live video can convey a speaker’s face, gaze, gestures, and contingent nonverbal responses, whereas voice chat preserves the spoken message but removes many visual cues. Media Richness Theory describes this variation as a channel’s capacity to carry multiple cues, support rapid feedback, and personalize communication (Daft & Lengel, 1986; Daft, Lengel, & Trevino, 1987).

Research on children’s selective trust has typically emphasized evidential information: whether a speaker has been accurate, knowledgeable, or able to provide a good explanation. Yet children’s testimonial decisions are also sensitive to the immediate context in which information is delivered. For example, direct address can affect whether children spontaneous protest and later endorse counterintuitive testimony even when it does not provide new evidence that the claim is true (Corriveau & Kurkul, 2014; Lane & Harris, 2014; Li & Koenig, 2020).

This created two related gaps. First, relatively little developmental work had treated the communication medium itself as an ecological constraint on which cues children can use to interpret a speaker’s intent and commitment. Second, epistemic trust—relying on someone for information—and social trust— relying on someone to follow through—were often examined in separate studies or reduced to explicit ratings.

The purpose of my study was therefore not simply to ask whether video was “better.” It was to test whether changing the channel, while holding the speaker and verbal information constant, altered distinct decisions about the same person: whether children spontaneous protestd her, revised a prior belief, and persisted while relying on her stated intention to return.

02 · Research questions

Separating trust into observable decisions

  1. Primary hypothesis—belief revision: Would children be more likely to revise an initial categorization after hearing the speaker’s conflicting testimony through live video rather than live voice chat?
  2. Primary hypothesis—behavioral reliance: Would media richness and age jointly shape how long children waited after the speaker stated that she would return with a delayed, customizable reward?
  3. Exploratory question—spontaneous protest: Would communication format affect whether children interrupted, objected to, or corrected the speaker’s counterintuitive claims?

The protest analysis was exploratory rather than a third confirmatory hypothesis. Keeping it distinct was important because an objection could indicate rejection, surprise, a request for clarification, or active participation in the exchange—not simply low trust.

03 · Controlled study design

Changing the channel while holding the interaction constant

Children were randomly assigned to live video chat or live voice chat. Thirty children participated in the video condition and 32 in the voice condition. Within each age group, 15 children were assigned to video and 16 to voice.

The approximately 25–30 minute Zoom session included an introduction, a testimony phase, a delay-of-gratification phase, and a post-testimony phase. The focal researcher, E1, followed the same sequence and used the same verbal materials in both conditions. The central manipulation was whether E1’s camera was on or off. A second researcher, E2, appeared later with her camera on in both conditions.

During the categorization task, children first labeled ambiguous hybrid animals and objects. E1 then provided a counterintuitive label that conflicted with each child’s initial response—for example, calling a rabbit-squirrel hybrid the category the child had not selected. The task adapted established counterintuitive-testimony paradigms (Jaswal, 2004; Li & Koenig, 2020). The hybrid stimuli were created with DALL·E for use in the remote task.

E2 later reminded each child of both answers and asked for a final categorization. This design separated the moment of exposure from the later belief-revision decision and reduced the likelihood that children changed their answer merely because E1 asked them again.

Between the two testimony phases, E1 offered a choice between an immediate plain certificate and a delayed certificate that the child could customize with colors and stickers. She stated that she would return, and children could wait for up to eight minutes or end the wait early. The researcher did not use the literal phrase “I promise,” so this was an implicit, future-oriented commitment rather than an explicit promise.

Waiting was treated as a behavioral index of social trust in E1’s return, while recognizing that delay behavior also depends on attention and self-regulation (Kidd et al., 2013; Pesch & Koenig, 2018; Ma et al., 2018). Regardless of how long a child waited, all participants were ultimately allowed to customize their certificate before the post-testimony phase.

04 · My role

Leading the research from theoretical conceptualization to reporting

  • Identified the theoretical gap linking media richness, testimonial learning, and social reliance.
  • Defined the research questions, goals, hypotheses, and behavioral outcomes.
  • Adapted established developmental paradigms for a live, remote format.
  • Developed child-friendly procedures, AI-generated hybrid stimuli, testing scripts, memory checks, and standardized moderator instructions.
  • Coordinated recruitment through community outreach, ResearchMatch, social-media groups, and word of mouth.
  • Established procedures for parental consent, child assent, withdrawal, video recording, and secure data handling.
  • Coordinated the two-researcher protocol and monitored procedural fidelity across remote sessions.
  • Applied participant-protection procedures when one child became upset and when one guardian had not understood the recording requirement; both records were immediately destroyed, leaving a final sample of 62.
  • Built trial-level datasets, coded behavioral outcomes, and conducted data-quality and control-factor checks.
  • Selected and implemented models appropriate for repeated binary decisions, sparse events, and right-censored waiting times.
  • Interpreted the findings conservatively and developed the manuscript, conference materials, and applied case-study translation.

05 · Analysis decisions

Matching each model to the structure of the decision

Belief revision and protest were repeated binary decisions rather than one-time participant scores. I therefore used trial-level generalized linear mixed-effects models with a random intercept for child. This preserved within-child variation and accounted for the fact that responses from the same participant were not independent.

Before testing the main effects, I examined whether counterbalancing sequence, child sex, or the identity of the researcher serving as E1 improved model fit. They did not, so the final analyses were collapsed across those procedural factors. I also tested Age Group × Condition interactions and trial type. Neither improved the belief-revision or protest models, so I retained the more interpretable main-effects models.

I then tested whether protesting during the testimony phase predicted later endorsement of the same counterintuitive claim. This analysis was central to distinguishing protest as outright rejection from protest as a possible form of active epistemic engagement.

Waiting required a different approach. All 31 seven-year-olds completed the full 480-second interval, whereas only 14 of 31 five-year-olds did so. The absence of any stopping events among seven-year-olds created a ceiling effect and prevented a valid age-by-condition moderation analysis.

I therefore analyzed the five-year-old subgroup using Firth-penalized Cox regression. Ending the wait before 480 seconds was the event; completing the interval was treated as right-censored. Firth penalization reduced bias from the small subgroup and uneven event distribution. The model tested condition while controlling for age in months.

Analytic boundary: Because every seven-year-old waited the full interval, the study cannot establish that video and voice were equivalent for older children. It establishes that the eight-minute task did not produce enough variability to estimate a channel effect in that age group.

06 · Results

Communication format affected belief revision and waiting on the Delay-of-gratification task.

The estimates below compare assignment to live video with assignment to live voice chat. Confidence intervals are included because the sample was modest and the magnitude of each effect is estimated with uncertainty.

9.66× Higher odds of belief revision

Children in the video condition had higher odds of later endorsing E1’s counterintuitive label than children in the voice condition, OR = 9.66, 95% CI [2.81, 33.15], p < .001. Age group and trial type were not significant predictors.

4.22× Higher odds of spontaneous protest

Children were also more likely to object to or correct E1 in the video condition, OR = 4.22, 95% CI [2.36, 7.56], p < .001. This outcome was exploratory.

3.90× Higher odds of later endorsement after protest

A protest did not predict rejection. Children who protested a claim tended to later endorse that claim, OR = 3.90, 95% CI [1.80, 8.43], p < .001.

91% Lower hazard of stopping early among five-year-olds

Among five-year-olds, assignment to video was associated with a lower hazard of ending the wait, HR = 0.09, 95% CI [0.02, 0.29], p < .001, controlling for age in months.

Video is associated with higher spontaneous protest against counterintuitive claims and also increased later belief revision. The protest positively predicted later endorsement. One interpretation, albeit speculative, is that this protest is a heightened involvement in the testimonial interaction rather than purely disagreement.

Important ceiling effect: Many seven-year-olds waited the full eight minutes. The waiting result therefore applies to the five-year-old subgroup; the study did not obtain an estimable video-versus-voice effect among seven-year-olds.

07 · Interpretation

What the pattern may mean—and what it does not prove

Video may have changed how the testimony was interpreted.

One evidential possibility is that video reduced ambiguity by providing multiple coordinated cues. Although this may have contributed to children’s responses, it is less likely to be the primary explanation because the verbal content, timing, speaker, and task structure were held constant across conditions, and the visual cues did not directly clarify whether the speaker’s claims were accurate or whether she would keep her promise. A second, interpersonal possibility is that visible gaze, pointing, and contingent attention made the claims feel more clearly directed to the child and pedagogically intentional. Ostensive and direct-address cues can signal that information is being offered specifically for a learner (Csibra & Gergely, 2009; Li & Koenig, 2020).

These interpretations remain speculative and await future direct testing, as this study's results cannot be definitively concluded between these accounts. The video manipulation bundled several features—face visibility, gaze, gestures, facial expression, and perceived social presence. These cues also did not provide direct evidence that E1’s unusual labels were objectively correct. The finding therefore supports a channel effect, not a single identified mechanism.

Protest and acceptance might not be, at least in this study, opposites.

If protest had functioned only as rejection, it should have predicted less later endorsement. Instead, protest positively predicted belief revision. A plausible interpretation is that some protests registered conflict, requested clarification, or held the speaker accountable while keeping the child involved in the exchange.

This does not mean that every objection is positive engagement. The study coded whether protest occurred, not the child’s exact motive. The result shows why researchers and product teams should avoid treating all disagreement as disengagement or all agreement as trust.

Video chat may increase social trust, at least in this study, for the younger ones.

Video may have made E1’s future-oriented commitment easier for younger children to recognize as mutually understood. Seeing the adult’s face and attentional gaze could have helped signal that both parties understood a promise had been made. These signs may be especially important because younger children’s reasoning about promises is still developing and remains sensitive to contextual cues (Kanngiesser et al., 2017; Bonalumi et al., 2021).

08 · Implications

Decisions this evidence can inform

This was a developmental experiment, not a commercial product evaluation. Still, from a user experience perspective, my study provides mechanisms and measurement ideas that teams can test in product settings. However, this does not show that video universally improves adult engagement, trust, or belief-revision.

Channel-selection decision

Question: When does a live interaction need visible social cues rather than audio alone?

Test video and voice formats during ambiguous moments such as tutoring, remote support, coaching, or explanations that ask users to revise an existing belief. Keep the script, speaker, timing, and task constant so the channel effect can be interpreted cleanly.

Measurement decision

Question: What should count as engagement or trust?

Measure questions, corrections, belief updating, continuation, abandonment, and later social trust (wait time) separately. A single trust or satisfaction rating may hide the difference between active disagreement, disengagement, compliance, and eventual use of information.

Commitment-design decision

Question: How can a system make future (stated) actions feel clearly acknowledged?

When users are asked to wait or rely on a representative’s return, compare visible acknowledgment with explicit verbal confirmation, progress indicators, read receipts, status updates, or clear return-time expectations. The present study suggests that mutual recognition may matter, but it did not identify which cue is necessary.

Remote-research decision

Question: Is communication format part of the stimulus or an uncontrolled confound?

In moderated research, switching between camera-on and camera-off sessions may change more than researcher visibility. It may alter direct address, questioning, persistence, and how participants interpret the moderator’s intent. Modality should be standardized, recorded, or deliberately manipulated.

Accessibility decision

Question: Can the experience work when video is unavailable or undesirable?

Do not make camera use the only path to a successful interaction. Test whether explicit verbal referents, turn-taking cues, confirmations, transcripts, captions, and status signals can preserve critical information for users with low bandwidth, camera discomfort, privacy concerns, or sensory access needs.

09 · Evidence boundaries and next study

What the study establishes and what remains unresolved

The experiment supports a causal effect of assigned channel within this sample and procedure: changing whether E1 was visible changed trial-level endorsement and protest, and it changed five-year-olds’ risk of stopping the wait early.

It does not establish: that video is always superior; that children globally trusted E1 more; that one particular visual cue caused the effects; that the same estimates apply to adults or commercial products; or that seven-year-olds were unaffected by modality.

Limitations

The final sample was modest and was largely recruited from White, middle-class communities. Participant-level ethnicity and socioeconomic status were not collected. Because participation required a suitable device and internet connection, the sample likely underrepresented families with constrained digital access.

Home testing introduced distractions and natural differences in how children occupied themselves while waiting. These behaviors may have changed the self-regulation demands of the task.

Camera-on versus camera-off bundled multiple visual and interpersonal cues, so the design could not isolate eye gaze, gesture, facial expression, facial trustworthiness, or perceived social presence.

The delay task involved an implicit commitment and an eight-minute maximum. It cannot separate trust from self-regulation, and the interval produced a complete ceiling among seven-year-olds.

Future studies

Use a factorial design that varies specific cues independently—for example, face visibility, referential gesture, mutual gaze, and explicit acknowledgment—while preserving the same verbal content.

Compare explicit promise language with the implicit future-oriented statement used here. Add brief post-task questions about whether participants believed the speaker was addressing them, understood a commitment to be in place, expected the speaker to return, or interpreted the speaker as knowledgeable.

Recruit a broader socioeconomic and cultural sample, measure familiarity with video and voice communication, and systematically code home distractions and self-distraction strategies.

Use a longer or age-adaptive waiting interval to avoid ceiling effects, and replicate the channel comparison in an adult or product-specific setting before making design recommendations.

10 · What this case demonstrates

Lessons learned for applied research judgment

  • Turning a theoretical construct into a controlled, decision-relevant comparison.
  • Operationalizing an abstract concept such as trust through multiple, observable behaviors rather than one self-report score.
  • Designing and moderating remote research with children and implementing consent, assent, withdrawal, and data-protection procedures.
  • Selecting different statistical models for repeated decisions, predictive associations, sparse outcomes, and censored time-to-event data.
  • Identifying potential and competing explanations for the findings and, in doing so, selecting the most plausible one that was partly supported by the result and study context.

Selected references

Research studies grounding for my study

The brief list below highlights selected sources cited in this study; the upcoming manuscript contains the fuller literature review and bibliography.

  1. Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness, and structural design. Management Science, 32, 554–571.
  2. Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message equivocality, media selection, and manager performance: Implications for information systems. MIS Quarterly, 11, 355–366.
  3. Corriveau, K. H., & Kurkul, K. E. (2014). “Why does rain fall?”: Children prefer to learn from an informant who uses noncircular explanations. Child Development, 85(5), 1827–1835.
  4. Ma, F., Chen, B., Xu, F., Lee, K., & Heyman, G. D. (2018). Generalized trust predicts young children’s willingness to delay gratification. Journal of Experimental Child Psychology, 169, 118–125. https://doi.org/10.1016/j.jecp.2017.12.015
  5. Rockmann, K. W., & Northcraft, G. B. (2008). To be or not to be trusted: The influence of media richness on defection and deception. Organizational Behavior and Human Decision Processes, 107(2), 106–122.
  6. Walker, H. J., Feild, H. S., Giles, W. F., Armenakis, A. A., & Bernerth, J. B. (2009). Displaying employee testimonials on recruitment web sites: Effects of communication media, employee race, and job seeker race on organizational attraction and information credibility. Journal of Applied Psychology, 94(5), 1354–1364. https://doi.org/10.1037/a0014964

Thoughts, discussion, ideas, reflections ?

Questions, comments, or reflections?

If this project raised a question, reminded you of related research, or gave you an idea for a future study, feel free to leave a comment.